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25 Horsell Rd,
Highbury East, London,
United Kingdom N5 1XL


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We amplify the advocacy impact of people who are making the world a better place.


We provide a distinct set of consultancy services to enhance the advocacy of our fantastic partners.

Our expertise is in strategy development, global government relations, communications, research, and policy development.  Our strength is understanding the dynamics of power and how decisions are made.

Our team have been at the heart of some of the most well known and impactful advocacy initiatives of recent years including the Make Poverty History Campaign and Jamie Oliver’s campaigns to fix the food system and boost child health.

We pride ourselves on our clear and powerful writing.  Our CEO has written a tweet for the Pope; scripts for campaign films full of Hollywood stars; speeches, letters and articles for high profile individuals; and rigorous research publications on a wide range of topics.

We are sharpening up our skills on the application of AI to advocacy and other aspects of social change.

Designing winning advocacy strategies
Delivering impactful global government relations work
Researching, developing policy, and writing
Training in all aspects of strategy, lobbying, campaigning, and media work
Applying AI to social change


We are working with leading advocacy specialists to develop a series of short videos with ideas on how to maximise the impact of advocacy work. We would love to hear your feedback and any ideas for collaboration.

Kajal Odedra, a fantastic campaigner with 12 years' experience in activism and tech, and now UK director of, speaks to our CEO Olly Buston on the key elements for brilliant digital campaigning.

Nick Martlew, Strategy Director at Digital Action and and author of the Creative Coalitions handbook, speaks to our CEO Olly Buston on the key elements for a building a powerful coalition.

Katherine Sladden, a fantastic campaigner, activist and movement builder, who has had top jobs at ONE and, speaks to our CEO Olly Buston on the key elements for a brilliant grassroots campaign.

Kirsty McNeill, Executive Director of Policy, Advocacy and Campaigns at Save the Children, speaks to our CEO Olly Buston on the key elements for a brilliant advocacy strategy.

Making the best of AI is one of the most important challenges of our century, a challenge we all face together. Future Advocacy are doing a commendable job of encouraging well-informed debate about these crucial issues, in government and in the public sphere.
– Huw Price, Bertrand Russell Professor of Philosophy, Cambridge University & Academic Director of the Leverhulme Centre for the Future of Intelligence