MOVEMBER

Nationwide coverage on the state of men’s health

We worked with Movember to produce reports in Australia and the UK, called The Real Face of Men’s Health, which highlight the state of men’s health and call for governments to act. The key message is that when we improve men’s health the benefits ripple through families, communities and societies. 

And this message resonated – the UK report was featured in over 150 stories across national, regional and local news, including The Times, The Daily Mail, The Guardian, The Sun, The Mirror, The Independent, The Daily Express, Wales Online, Scottish Sun, Glasgow Live, Birmingham Mail and many more. It was endorsed by high-level figures including political strategists and co-hosts of The Rest is Politics podcast Alastair Campbell and Rory Stewart. 

The report focused on the impact of gender on health. Gender is a social determinant of health, and Movember calls for governments to invest in gender responsive healthcare that fully responds to the needs of women and LGBTQI+ people as well as men.