Future Advocacy is a non partisan agency based in London and Brussels. We are proud to work for some fantastic clients seeking to make the world a better place. We work on a diverse range of issues from food and nutrition, health, climate, children’s rights, international development, democracy and governance, and artificial intelligence.
Research & Policy Development: We are skilled in a wide range of quantitative, qualitative, and future-scanning techniques.
Communications: We plan how media can support the change you want and secure the coverage you need.
Advocacy: We amplify the advocacy impact of people who are making the world a better place.
Mobilisation & creative campaigning: We build movements around the causes you care about.
Training: We deliver training in all aspects of advocacy.
Future Advocacy Lab: We catalyse policy thinking and design advocacy strategies for new and underserved issues.
Our team has deep practical experience of how changes in government policy and business practice can be achieved by transforming the assets our clients have, into the power they need, to achieve the change they want to see in the world. We are based in London and Brussels.
Future Advocacy was founded by Olly Buston who was a key architect of the Make Poverty History Campaign. Olly was Europe Director of Bono and Bob Geldof’s ‘ONE’ advocacy and campaign group for 7 years and has also worked as Director of the Walk Free anti-slavery movement. Olly was recently named as a top UK AI Influencer. Olly received a distinction for his Master’s in Development Studies from the LSE and a First Class in Social & Political Sciences from Cambridge University. Olly loves writing. He has drafted numerous policy reports; a tweet for the Pope; and the script for a campaign film featuring a host of Hollywood stars. He is currently (very slowly) writing a screenplay. Olly is a Fellow of the Royal Society of Arts and sits on the Data Ethics Advisory Board of Profusion.
Claire joined Future Advocacy as Head of EU office. With more than 15 years of experience, Claire is a seasoned advocate and a strong strategic thinker. Claire was Policy and Campaigns Director at the European Women’s Lobby, leading change on women’s rights in the EU; and Senior Campaigns Manager for The ONE Campaign, gaining a reputation as one of the leading campaigners on international development policies and aid in Brussels. She has a PhD in International Law and worked for the International Criminal Court where she developed expertise in international legal proceedings and survivors’ participation. Claire has helped bring change at the EU level by campaigning on the EU budget, locking in increases in the development aid budget and funding for women’s rights in the EU. She has also been instrumental in shaping EU strategies and legislations to fight violence against women and girls, including in the digital sphere, and in bringing a women’s rights perspective to Covid responses. She is an all-rounder policy, advocacy and campaigning expert and an EU-geek. She is fluent in “EU bubble” English, a French native-speaker and an active listener in Dutch and German.
With over eight years experience in campaigns and communication roles across the health sector, our Head of Advocacy and Communications, Victoria Gilbert, is well versed in campaigning at a national and international level. Her experience ranges from designing and delivering high impact creative campaigns with health organisations around the world, through to collaborating with patient rights campaigners across sub-Saharan Africa on cross-disease advocacy initiatives. Victoria has also worked in Press Office at the UK Department of Health. She has a Masters from the London School of Economics in Social Policy, where she researched European and Comparative approaches to health policies, particularly in relation to minority groups. In her spare time, Victoria volunteers for a refugee mental health charity and is studying for a diploma in horticulture.
Suraiya is Future Advocacy's Research, Advocacy and Communications Consultant. She has experience in researching citizenship, migration, governance and democracy. She joined Future Advocacy after completing her Masters in International Conflict Studies at King’s College London.
Iona is a Research, Advocacy and Communications Consultant at Future Advocacy. She joined following a year working for Debate Mate, a charity dedicated to improving social mobility by equipping young people with skills in communication and critical thinking. She has a Master’s degree in Human Rights from the London School of Economics, where her research focused on post-colonialism and citizenship law, and a First Class degree in International Relations from King’s College London.
Florencia joined Future Advocacy as a Research, Advocacy and Communications Coordinator after finishing her Master’s in Conflict Studies at the London School of Economics, focusing on research in post-conflict reconstructions, transitional justice, and reconciliation for victims of violence. She has previously worked to empower women leaders on the global political stage with the Women Political Leaders NGO in Brussels, organised the Reykjavik Women’s Leaders Global Forum, as well as held other positions in the fields of journalism and communications.
Our Affiliate Consultant and Senior Campaigning Expert Katherine has been at the forefront of some of the biggest most high profile people powered campaigns in the UK and regularly called on to advise global activists building powerful movements for change. As founding Campaigns Director at Change.org UK Katherine advised 100s of winning campaigns from putting a woman on a banknote, No More Page 3, to changing the law for 16 year olds in police custody. The platform grew from 1M to 12M users during this period and was at the centre of putting the tools of activism into the hands of ordinary people. Katherine started her career campaigning around infectious diseases including for the National AIDS Trust. She has now gone on to advise leading international organisations and global activists alike, including Malala, the ONE Campaign, Virgin Unite, survivors and bereaved families of the Grenfell Tower fire and Nobel prize nominee Jaha Dukureh. For the last four years Katherine has worked with Grenfell United, leading their communications and providing strategic campaigns advice to ensure that the survivors and bereaved families of the Grenfell Tower fire achieve real and systemic change to social housing so that a disaster like Grenfell never happens again. Alongside consulting, Katherine is setting up Breakthrough, a pioneering social impact accelerator powering grassroots groups and community leaders to drive transformational change.
Julie joined Future Advocacy in December 2022 as Finance & HR Manager following a career spanning 28 years in Senior Management, Finance, HR and Project Management. Her first role was with FEDEX as a Trainee Account but quickly developed to Multi Site Account and further to Regional Financial Analyst reporting to Directors from the US. During this period she also worked as part of a Project Team and Hub Manager for a new development in the Midlands. Following this, she moved to the Education sector culminating in the role of Director of Finance & Business Development of a Multi Academy Trust which also included responsibility for the oversight of large projects and income generation. Prior to joining Future Advocacy Julie worked for three years as an Assistant Director of Finance in the Charity sector which encompassed Finance, HR and systems development.
To discuss your requirements or find out more about what we can do for you and your organisation, email us at firstname.lastname@example.org or fill in the form below: