MINIMASTERCLASSES
How to run a great social media channel?
John Peterson is responsible for the social media of the library in the Orkney islands, which has 82,000 followers on X - quite impressive considering the entire population of the Orkney islands is only 22,000. The account has a following all over the world and has attracted attention from the likes of Richard Osman and Stephen Fry. In 2023, when a book was returned to the library 49 years after it was due, Orkney’s post on X got 16,000 likes and the story was covered in national news. A community service to a small island population reaching social media stardom is quite a feat. In our MiniMasterclass, John shares his expertise on how to run a great social media channel.
