The ‘Real Face of Men’s Health’ campaign that Future Advocacy developed with Movember was shortlisted as a finalist in three prestigious PR Week award categories. This recognition across multiple categories demonstrates the campaign’s impact and the power of an integrated approach to advocacy.
The campaign received finalist recognition in:
- PR Week Purpose Awards: Best Advocacy Campaign (Charity/NGO category)
- PR Week Corporate Affairs Awards: Best Pro-active Lobbying Campaign on an Issue or Cause
- PR Week Purpose Awards: Best Health Cause Campaign (submitted by Bicycle)
This triple recognition for the campaign comes at a moment when its impact continues to reshape how we approach men’s health policy in the UK. The awards celebrate organisations that harness the power of purpose to drive positive change, and being recognised across both advocacy and corporate affairs awards was a privilege.
The campaign that changed the conversation
The Real Face of Men’s Health campaign was anchored in a simple but powerful insight: in the UK, 2 in 5 men die prematurely before their 75th birthday.
Working in partnership with Movember, we set out to change this by demonstrating that men’s health isn’t just a men’s issue – it impacts everyone.
Our approach was both strategic and systematic, built around the core message that improving men’s health creates ripple effects for women who care for them, for economic prosperity, and for society at large. Together – and with organisations across the sector – we worked with Movember to bring men’s health out of the fringes and into mainstream public discourse by highlighting these broader societal impacts. The campaign demonstrated how men’s poor health affects entire families and communities, making the case that investment in men’s health delivers benefits far beyond only the men themselves.
Our original report revealed the stark realities: men are three times more likely to die by suicide, life expectancy gaps persist across socioeconomic groups (LINK TO MAP), and preventable conditions were claiming lives that could be saved. Crucially, we showed the ripple effect of men’s health on others, demonstrating how addressing men’s health challenges would benefit the women, children, and whole communities around them.
But we didn’t just identify problems – we offered solutions. Through stakeholder mapping and targeted advocacy, we worked with Movember to engage directly with MPs, civil servants, and health professionals to build momentum for policy change. Our asks were clear: establish a dedicated Men’s Health Strategy and convene a Men’s Health Summit to bring together experts, policymakers, and advocates.
Achieving the breakthrough
The campaign’s success demonstrates what’s possible when advocacy is grounded in evidence and executed strategically. We secured the UK government’s commitment to the first-ever Men’s Health Strategy for England – a historic policy breakthrough that will shape how men’s health is addressed for years to come.
The campaign’s strength lay in its collaborative foundation. Working closely with Movember’s team, we leveraged their credibility and our advocacy expertise to create a movement for change. We engaged healthcare professionals, policy experts, and men’s health advocates to build a coalition that could speak with one voice on this critical issue.
Looking ahead
Being shortlisted across three categories in the PR Week Awards reflects more than individual campaign success – it validates an approach to advocacy that prioritises substance over noise, collaboration over competition, and sustainable change over quick wins. The recognition across both Purpose Awards and Corporate Affairs Awards demonstrates that this campaign successfully bridged the gap between grassroots advocacy and high-level governmental engagement.
We’re grateful to the PR Week judges for recognising this work across multiple categories and to Movember for trusting us to help amplify their advocacy impact. As we continue supporting organisations working to make the world more equal, sustainable, and prosperous, this recognition motivates us to maintain the high standards of strategic advocacy that drive real change.
To discuss your advocacy objectives or learn more about how we can help your organisation achieve policy change, contact us at info@futureadvocacy.org.